Dude? Dude!


Wanna know something kinda funny? I had occasion to mention a beer commercial during a work/research meeting this afternoon.

We were talking about an experiment we will be running, which will involve getting people to judge whether two similar-sounding spoken utterances of the same text are being produced with the same intonation contour (or the same meaningful “tune”). Because, as you probably realize, you can say the same words a whole bunch of different ways. Or the same single word, even.

(Thanks to tabba for sharing the video, which I hadn’t seen before. Dude.)

14 thoughts on “Dude? Dude!

  1. Did you know that some linguist dude actually published a paper on the whole dude thing? It even got mainstream press. And I was like dude, the beer ad beat you to it! Because the beer ad had been out for a while at that point. Only it was different from the one you posted. I remember it being shorter and jazzier- more something for the football crowd. The one you posted has an incongruous foreign film music thing going on which I can’t quite figure out.

    Are jen and I both waiting for your posts at midnight? You cut this one pretty close!

  2. That’s. So. Awesome. I like the foreign film music.

    I think my favorite was dude running pellmell out of the alley “Dude!” I imagine that was something of a surprise. Heh-heh.

  3. Does this call for a list of situations in which it might or might not be appropriate to say dude?

    Love it. We don’t have Bud commercials here in France…

  4. jen-
    dude…

    bs-
    I hadn’t heard of the linguist dude paper, or seen the other commercial. The music in this commercial drove me a bit crazy when I tried to look at the f0s in Praat…

    maja-
    hoot, dude!

    az-
    Glad you enjoyed the video.

    flutter-
    dude?

    mimi-
    Glad it amused you, too.

    BLC-
    dude!

    Kimberly-
    Cool, dude.

    sassy-
    Dude, such a list would rock.

    painted-
    Yeah, I remember it. If only we had a recording of her saying her various dudes.

    AlphaDogMa-
    I haven’t seen it, but I bet it’s funny.

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