For some reason today, an old slogan for Lay’s potato chips popped into my head: “no one can eat just one.” And for some other reason, I thought it could so easily be paraphrased to have a somewhat different meaning:
No one is permitted to eat only one.
I imagine a totalitarian society, where potato chip-eating quotas are strictly enforced. And why just potato chips? Why not have a nation-state that dictates other product use, and daily life in general? Advertising slogans abound that need only the gentlest nudge to conjure up such a society:
- Do you have your required dairy products?
- Orange Juice is now mandatory at meals other than breakfast.
“It’s not just for breakfast anymore.”
- It is strictly forbidden that anything should surmount these batteries
“You can’t top the copper top”, Duracell Batteries
- Enjoyment is compulsory
“We’re gonna make you smile”, SeaWorld
“Don’t get mad! Get Glad!” Glad
- Viewing is obligatory.
“Must See TV”, NBC
- All youths over the age of 10 are required to enroll
“Join the Pepsi generation”
- Establish your approved identity by drinking an officially sanctioned beverage
“Be a Pepper. Drink Dr Pepper”, Dr Pepper
- Only certifiably genuine and approved products may be consumed
“Can’t beat the real thing”, Coca-Cola
- We will tell you what you need to have.
“You Gotta Have It!”, Lisa Frank
- We will tell you what you need to know.
“You’ve got questions, we’ve got answers.” RadioShack
- Rest assured: all your decisions are being made for you.
“Your true choice.” AT&T
“You’re in good hands.”, Allstate Insurance
- Continued productivity is imperative.
“Keep Going”, Energizer Batteries
- There is no need to leave your community.
“Your World. Delivered.” AT&T
- Cooperation is rewarded.
“Membership has its privileges”, American Express
- Unmutual individuals will be broken.
“You deserve a break today”, McDonald’s
- If you are not with us, you are against us.
“Stick together”, T-Mobile
And some of the slogans don’t really need any help to be Big Brotherly: